Nielsen

Viet Nam among three global largest instant noodles consumers

Sunday, Aug 15, 2021

Around 7 billion packs of instant noodles were eaten in the country last year, according to the World Instant Noodles Association (WINA).

Viet Nam consumer confidence index rises to record high

Friday, Jun 28, 2019

Viet Nam surpassed Indonesia to rank third in consumer confidence in the first quarter behind only the Philippines and India.

Convenience retail channel hits record growth rates

Saturday, Jun 08, 2019

As consumer demand for convenience soars across Southeast Asia, convenience retail channels are experiencing record higher growth rates than any other retail channel.

Digital economy study begins

Wednesday, Apr 24, 2019

The Vietnam E-commerce Association (VECOM) and Nielsen Vietnam are partnering to carry out the countrys first-ever digital economy measurement.

Retailers should use tech to meet customers’ needs

Thursday, Feb 14, 2019

The boom in digital technologies in recent years has speeded up the evolution of the retail industry and changed buying habits. Le Thi Thuy Trang, director and head of retailer vertical at Nielsen Vietnam, speaks to Viet Nam News reporter Xuan Huong about the status of...

VN ranks second in world on consumer confidence in Q3

Friday, Dec 14, 2018

Vietnamese consumer confidence ranked second in the world in the third quarter of this year, driven optimism in jobs, incomes and spending, according to the Conference Board Global Consumer Confidence Survey conducted in collaboration with Nielsen.

Modern format stores luring away Vietnamese shoppers: survey

Tuesday, Nov 13, 2018

Though traditional trade, including wet markets, still dominates in the country, modern channels have gained impressive momentum, according to Nielsen’s latest Shopper Trend report.

Retailers urged to keep up with customer demand

Thursday, Nov 08, 2018

The rapid growth of the digital economy in the past few years has speeded up the evolution of the retail industry and changed consumers’ shopping behaviours, requiring retailers to continue to innovate to better serve customers’diverse needs, a seminar heard...

Generation Z key consumers: Nielsen

Saturday, Oct 13, 2018

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.

HCM City set for event on doing business in digital age

Friday, Oct 05, 2018

The use of digital platforms in Viet Nam and global trends, building a foundation for digital marketing, and attracting customers with digital advertising platforms are among the topics on the agenda of an event titled “Doing Practical Business in the...